Making Internal Software Startups Work: How to Innovate Like a Venture Builder?
نویسندگان
چکیده
With the increasing availability of software usage and influence Lean Startup mindset, more companies choose to innovate through internal startups. Such startups aim at developing new business models while same time relying on resources from where they emerged. The evidence both researchers practitioners indicates that driving is challenging. This paper seeks address this problem by asking research question: how make work? We examined a unique case venture builder, company primarily focusing building launching them as independent companies. Applying Grounded Theory approach, we analyzed data four company. results suggest strategies drive startups, cultural, financial, personnel, arrangement. interpret our drawing earlier literature intrapreneurship ventures recommendations succeed with 1 establish shared arenas for employees, 2 provide necessary experimentation in initial phase increase incrementally, 3 build up in-house product management competence coaching, 4 harness employees own motivation develop their ideas.
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ژورنال
عنوان ژورنال: Lecture notes in business information processing
سال: 2021
ISSN: ['1865-1348', '1865-1356']
DOI: https://doi.org/10.1007/978-3-030-91983-2_12